A powerful film about advertising & inspiration revealing the work & wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists & writers brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney & others featured were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” & brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions & truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social & cultural impact of their ads are brought to light in this dynamic exploration of art, commerce & human emotion.
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